The Flat Fee Story- The Big Why

"Some men see things as they are and ask why. Others dream things that never were and ask why not." ( Robert Kennedy)

One might ask themselves “why would a successful real estate broker elect to change from a percentage commission model to a set fee for service commission model in effect voluntarily reducing the amount of commission the broker would earn per transaction?’ The answer is really quite simple – BECAUSE IT WAS THE RIGHT THING TO DO!

The founders of Flat Fee recognized that the real estate brokerage industry was not morphing itself, as most others have, into a more consumer focused and driven service provider. Although many business efficiencies, such as email, electronic document transfer, etc., are now common practice within the industry, the compensation model has not changed to reflect those efficiencies. To wit, For Sale By Owner (FSBO) offerings have skyrocketed because sellers do not “understand’ the “value added” to the transaction by the broker. In addition to taking the “emotion” out of the transaction, the broker serves to protect their client’s interest through the entire negotiation and contract to closing process which is when many FSBO transactions fall apart.

Flat Fee determined that, rather than watch this inevitable transformation happen, they wanted to play a major role in making it happen. Having entrepreneurial spirits, the founders developed a business model, through their experience in the industry, which delivers a solution to clients depending upon their individual and unique needs. A fee structure was developed that reflected the amount of time required to meet those needs and Flat Fee was born. The fees charged by Flat Fee have no relation to the price of the house. We simply want to leverage our expertise and earn a reasonable fee for helping you reach your goal of buying or selling a house!!

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